Our Mission
To consider the customer first in everything we do.

About Fanatics, Inc.
Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics and FansEdge brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Mounted Memories. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties.

Our Beginning
When it was announced the Jaguars would plant roots in Jacksonville, Florida, two football loving, anxious brothers got together and opened Fanatics in 1995 as a retail shop out of a small room in the back of a mall. Although Jaguars gear was selling very well, the brothers recognized there was an even greater need for displaced fans around the world to buy merchandise to support their favorite teams. Thus, we made our first online retail sale in 1997. Business got crazy after that and with the boom of the e-commerce era, the brothers realized they needed to shift focus to online and hired help for the retail stores. (Running through the mall with merchandise in a shopping cart in order to quickly ship to customers just wasn't cutting it!)

Today, those two founding brothers still work in our headquarters which is located in Jacksonville, Florida, and there are now retail stores in malls, along with fulfillment centers for online business.

Why Shop With Us?
At Fanatics we measure our business success in personal relationships, not transactions. We pride ourselves on offering not only the largest selection of top quality products from the best brands, but also the best customer service experience, shipping and return policies in the industry. Our customer service professionals are committed to your satisfaction and view each time you contact us as a chance to build a relationship. We're shoppers too and dedicated to delivering to our customers the kind of shopping experience we would want to have. If your expectations are not exceeded and if you don't look forward to coming back, then we haven't done our job!